HOW I WORK
I design brands and digital systems built around story. My work focuses on creating identities and web experiences that feel cohesive, thoughtful, and built to last.
Rather than treating branding and UI as separate disciplines, I approach them as parts of the same system, where narrative, visual language, and interaction design work together to create a distinct world for a brand.
I’m particularly drawn to projects that sit at the intersection of culture, storytelling, and digital design.
WHERE I'VE BEEN
In February 2026 I left my full time job to recalibrate, deliberately rather than by accident. Since then I have been consulting on brand and UI work, taking freelance projects, and building a few things of my own.
There is a food editorial, which I write, art direct, and photograph, and the app that goes with it, which I am coding myself with a lot of AI and a fair amount of stubbornness. And there is my mother's hand-painted saree business, which I am helping grow into something with a real brand behind it. Work that good should not have to survive on word of mouth alone.
Contact
Got an idea that you almost know what it should look like but have no idea what to do with? Or just need a great food recommendation?
Reach out
shreyachhabria@gmail.com